In today’s generation, the world is reborn to a digital generation which has created fanatic devotee and followers all over the globe.

Facebook, Instagram, Twitter, Snapchat are some of well know digital media platform running over the internet. But the one application which is ruling the world by storm is Instagram Although Facebook being a guardian angel gave a boost to the popularity of Instagram. But Instagram was very special in its own ways.

According to research, the year 2017 saw a surge of 800 million individual in Instagram’s member base and 25 million business users. This simple statistic clearly shows the popularity and a reason why the biggest of the biggest brand prefer using Instagram.Here are some of the features that helps Instagram stands out from its competitor’s.

Simplicity

Using Instagram is as simple as craving for your favorite food. Just download the app and start posting, search and find what you want and hashtags make the job even easier. Want to post a picture or a video with a caption or even without a caption? Perfect! Great! Go ahead. The shorter the better, because everyone is in a hurry and that’s the reason the interface of the app is so simple and streamlined. The best part of this is you can use multiple accounts in one go You don’t need to keep logging in and logging out from one account to another. You simply switch it.

Visually Engaging

Instagram is a visual delight for its users, every time ones is scrolling through his feeds, he will come around attention-grabbing 60 sec videos. You can even add filters, tags, and captions to those videos. According to Instagram algorithm, a video post will generate more engagement to your profile rather than a picture.

 Live Feature

Instagram has planned to be the one-stop-shop for everything the world needs. For that, it has been bringing various change in its interface. One of the biggest additions was the story feature. In this the user add a clip or picture to its stories which are view able for 24 hours before it vanishes, one can watch those stories as many times they want within that 24-hour period.In fact, there is so such limit to the addition of stories, and you can even track the details of the persons who’ve watched your stories.

Adding up to this story feature Instagram added the live feature to its interface. Where in a live video everything you show Streams on real-time to your followers. In fact, each time you are live your followers get a push notification from Instagram, they can like and comment on the ongoing live session until is ongoing because once it ends you can’t see it and neither does it saves to your account.

IGTV

The latest addition made to Instagram, it's an inbuilt application for Instagram which gives the user the ability to share/post video content that is up to an hour-long – Just like your TV episodes. On the worlds most widely used platform, 80% of the brands are focused on video marketing, because videos are more attracting and engaging rather than posts. In fact, just like a live session, it gives your followers a push notification regarding the new update. IGTV gives content creator a platform to market their Products/Brands.