In February 2017 Mark Zukerberg said,” I see videos as a megatrend”. Merely after a year and a half that megatrend is on its heights. The viewers of branded content have increased with a surge, YouTube and Facebook have seen 190% growth in its viewership in between these years. If you still doubt the power of social media then you should be reconsidering yourself, because the numbers are big. Big!

If a picture is for a thousand words, a video might be just priceless, and if you are still scratching your head thinking will videos work or not? Then the answer to your question is “YES”. Videos Produce on Instagram has quadrupled in recent years, YouTube has almost a billion hours of content to watch every day. With stats like these no wonder why 87% of marketers have started invested in videos.

Facebook, Instagram, Snapchat, YouTube are helping brands to drive dramatic growth using videos as one of the marketing tools.

Here are a few reasons that will show how does a video can have an impact on your marketing.
Builds Trusts

The base of anything is made upon trust, videos have the power to portray an authentic picture of you in other’s minds.

Videos can ignite emotions for us and can keep us engaging for a long time. Videos can alter the mood of an individual regarding your brand in the easiest way possible Promotional and Explainer videos have won the game for many brands.

Exposer

We all know videos are engaging thus clients tend to spend more time on your sites as a result signaling the search engine that your site has good content. According to Moovly, you are most likely to show up on Google’s first page if you have a video embedded in it.
Appealing to Mobile Users

90% of the internet has it on their phones and they want all of their content on their palms. A report states that in recent years the number of users has raised to 120% and it is rising every year, growing the audience bigger and bigger each day.

Encourages Sharing

The best power which the video content provided is the chance of getting viral at any given point of time. People always share emotions and not facts, 76% of people say they share a branded video with their friends only if it’s entertaining or thought-provoking. The whole point of using creative videos is that they can spread over the internet and get a million views in no time, as said only the creative survives!