It is said, “Keep your friends close and enemies even closer”. Competition is the key essence for growth in the business world, where it is beneficial to both customers and entrepreneurs. And to excel in the world of business is not everyone’s cup of tea, it is by all means Survival of the fittest.
The market is filled with the competition, and this can be quoted based on a survey that most of the enterprise falls in their initial 18 months. And for those who survive leaves a long trail of harsh rivalry, it becomes very much important to keep track of their activities.
Many people question that there was a time when there was no digital marketing but still businesses used to grow. Yes, there are certainly organizations that were successfully built from the basis of the old networks of the partners. But doing that today is like driving your car in second gear: it works, and it could get you to where you want to go, but why wouldn’t you change it up a gear and get quicker there?
Some of you may have described engaging in a social media marketing system as the missing link that links you to your customers. Marketing in social media raises the popularity of your brand. 78% In order to attract new customers, small businesses use social media. In addition, 33 percent of customers identified social media as to how new brand products and services were identified.
If done correctly, social media marketing can prove to be cost-effective in the long run. Because even paid social media campaigns like Facebook Ads are cheaper than other advertising options like search engine ads (as of today). That ensures the return on investment is lower.
Apart from digital media marketing, other factors like product features, customer retention, after-sales services should also be taken into consideration. Digital marketing will make you shine like a brand but to create and maintain its goodwill is your job. Innovation and inspiration in products, better customer retention policies and enhance after-sales services are small little things you can start off with and trust me the results are going to be mind-blowing.
